April 2008

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GfK Till Roll Report 2008
A complete view on the individual performance of each FMCG and Fresh retailer.

Welcome to the new edition of ConsumerInsights!

Dear reader,

In 2008 GfK builds further on the success of its past relation days and seminars. So also this year we organize some interesting events for you:

10th GfK Client relation day 2008 ‘Innovation on the shop floor’

Innovative in-store marketing is as crucial for all FMCG manufacturers as it is to retailers. To come up with innovative concepts, a manufacturer needs to develop a deeper understanding of the shopper. Innovations on the shop floor generate trial, enhance awareness and endorse the mass media communication on the benefits of the product.

GfK invites you on May 8th 2008 to learn more about how in-store innovation can boost sales. Block this day already in your agenda. An official invitation with the key note speakers will follow.

What & when: Click here for more information

Retail Seminar 2008

Just like last year, GfK are organizing two editions of the Retail Performance and Shoper Insights Seminars.

The first edition will take place from April 16th til April 18th.

Thanks to this series of seminars, you will understand the global performance of your retail clients and get a complete portrait of their loyal shoppers. You will distinguish them from the others, find out which elements they are sensitive to, which other retailers benefit from shopper disloyalty, but also find out some "reasons why" behind the shoppers' choices (consumer shopping habits - updated with the latest available data).

In this session, we will also address the theme "Should I put different products/brands of my portfolio in the same promotion?" illustrated with concrete cases.

What and when? Click here for more information

Kind regards,

Dirk Vanderveken
Division Director Belgium

The impact of price increases on the success of private labels

The Belgian FMCG market has increased by 4.7% in 2007. A higher family consumption is the main driver for this growth. For the first time in years the number of shopping trips contributed to this growth. Since last year families make more store visits again, and they keep spending more per individual shopping trip.

You can read the full article here.

GfK ConsumerScan Barometer



You can view the full barometer here.

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