September 2007

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GfK Till Roll Report 2007
A complete view on the individual performance of each FMCG and Fresh retailer.

Shopping Mission

Welcome to the fifth edition of ConsumerInsights!

Dear reader,

In this edition of ConsumerInsights you find an article on the buying behaviour of intensive A-brand buyers. Next we also take a look at the importance of FMCG purchases in our neighbour countries, done by Belgian households.

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We wish you a pleasant reading!
Kind regards,

Dirk Vanderveken
Division Director Belgium

Growing Cross Border Purchases among Belgian Households

Over the last year we have observed a growing importance of cross border sales. Where one year ago 25.3% of the households had made a FMCG purchase in another country, this number has now grown to 27.3%. If we make abstraction of one time purchases, 17.1% of the households have bought more than once abroad. On average, Belgian households buying abroad do that seven times per year, and each time they spend about ...

You can read the full article here.

The intensive A-brand buyer

Each year an average household spends €3.434 on A-brands; this represents 73.3% of their total FMCG spending. If we take a look at intensive A-brand(1) buyers we see that they spend on average €4.412 on A-brands, which is 86.7% of their total FMCG spending. The latter group generates 38.7% of the total turnover in FMCG...

You can read the full article here.

GfK ConsumerScan Barometer



You can view the full barometer here.