June 2008

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GfK Till Roll Report 2008
A complete view on the individual performance of each FMCG and Fresh retailer.

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GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium

Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be

Proximity shops and Delivery at home
Written by Juan-Pablo Carretero

Proximity is an important factor when choosing a retailer to do groceries. Most families (46.2%) claim they choose a retailer out of habit, followed by 39.3% that state 'nearby' as most important decision criterion. This might come as a surprise when taking into account the high population density and the high number of supermarkets per square kilometres in Belgium. Proximity is considered more important in Flanders than in Wallonia and Brussels.

You can read the full article here.

GfK ConsumerScan Barometer

The GfK ConsumerScan Barometer measures the private household consumption on FMCG + fresh products at supermarkets and special outlets, based on a panel of 4000 households.

Compared to February 2008 the FMCG+Fresh market grew by 3.2% in February. Comparing to March 2007, we see an increase of +1,8%. In real terms (corrected for inflation) this means a decrease of -2.59%. The long term evolution shows a growth of the total consumption by private households on FMCG+fresh (+5.3%) when comparing the 2 lastest MAT's. Total consumption in the latest MAT is 22,364 mio Euro.