September 2008

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GfK Till Roll Report 2008
A complete view on the individual performance of each FMCG and Fresh retailer.

Retail Seminar
Retail Performance and Shopper Insights

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The impact of the introduction of A-brands at the Hard Discount in Belgium.

GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium

Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be

The GfK Roper Consumer Styles segmentation soon available on the GfK 4000 householdspanel

Mere socio-demographics are no longer the sole way to segment or to better understand purchase behavior of consumers. There the GfK ConsumerScan panel members were clustererd into nine styles based on the following needs of individuals:

Need to live a passionate life
Need for peace and security
Need to have (materialistic)
Need to be (quality)

You can read the full article here.

Consumption in Belgium: a focus on regional differences

Over the last year, an average Belgian family spent 5.3% more at FMCG and fresh products than the year before. When taking into account the inflation rate of 5.8% we must conclude that the increased spending does not result in an increase of purchase power. On the contrary, the net spending declines by 0.5%.

In fact there is a different trend between Flanders, Brussels and Wallonia. While in Flanders the increase in spending is in line with the inflation (zero netto effect), the growth in the South of the country (3.8%) is far below inflation. So although families in the South spend more than their Flemish counterparts, their increased spending cannot keep up with inflation.

You can read the full article here.