October 2009

GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium

Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
http://www.gfk.be/

"Fairtrade consumers = valuable buyers!" Really?

According to the yearly Cies study, corporate responsibility is the 3rd most important issue that keeps retailers and manufacturers awake at night. Not only companies, but also the Belgian consumer is susceptible to the social subject. When it comes to fairtrade shopping, a considerable part of the consumers are involved. Almost 1 out of 3 Belgian consumers has bought at least one fairtrade product this past year.

You can read the full article here.

GfK barometer

Compared to July 2009 the FMCG+Fresh market decreased by -0,3% in August 2009. Comparing to August 2008, we see a increase of +0,6%. In real terms (corrected for inflation) this means a decrease of the FMCG+Fresh market by -0,18%. The long term evolution shows a growth of the total consumption by private households on FMCG+fresh (+2,9%) when comparing the 2 latest MAT's.

You can view the barometer here.