GS1 and GfK Panel Services Benelux join forces

GS1 data bar scanner The GS1 data bar is part of the newest generation of linear bar codes. Not only is the new bar more compact than the current EAN/UPC codes, it has the possibility to encode extra information. Besides product identification, the new data bar can hold data like price, weight and expiry date. The GS1 data bar makes it possible to internationally encode products with a variable weight, as well as coupons.

GfK Poll: “Are you a hunter for the winter sales?”

GfK Barometer

Compared to November 2009 the FMCG+Fresh market increased by +24,7% in December 2009. Comparing to December 2008, we see an increase by +4,4%. In real terms (corrected for inflation) this means an increase of the FMCG+Fresh market by +4,14%.

The long term evolution shows a growth of the total consumption by private households on FMCG+fresh (+1,7%) when comparing the 2 latest MAT's.

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Upcoming GfK events

Innovations Day
March 25^th 2010
Retail Seminars
April 21^st 22^nd 23^rd 2010
Clients Day FMCG
May 6^th 2010
Beverages Seminar
June 3^rd 2010