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July 2007
Order now:
 GfK Till Roll Report 2007
A complete view on the individual performance of each FMCG and Fresh retailer.
Shopping Mission
Targeting shopping missions instead of shoppers.
GfK Panel Services Benelux
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Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium
Tel: +32 (0)2-5580558
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www.gfk.be
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Welcome to the fourth edition of ConsumerInsights!
Dear reader,
Do you know somebody else who wants to subscribe to ConsumerInsights? Just visit www.gfk.be/ConsumerInsights to register. And should you no longer want to receive ConsumerInsights you can unsubscribe here.
We wish you a pleasant reading!
Kind regards,
Dirk Vanderveken
Division Director Belgium
A-brands versus Private label: Belgian consumers in the mood for their supermarket's own brands!
In this article we take a look the position and evolution of the private labels (value share). More specifically, we are looking at the socio-demographical profile of these generic brand buyers. We will take a closer look at the loyal private label buyers. In this article the FMCG universe consists of fresh food and grocery (84%), frozen products (5%) and non-food (11%) ...
You can read the full article here.
Getting to know the Lidl shopper
Lidl has never received as much attention as it does today. Reaching a 4.4% market share at the end of last year, this discounter earned its place in the Belgian retail. The introduction of A-brands generated even more attention in the media towards Lidl, and of course in the retail environment. But who is the Lidl shopper? Where else does (s)he shop? How different is (s)he? Let us look at a few facts about this shopper...
You can read the full article here.
GfK ConsumerScan Barometer
You can view the full barometer here.
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