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December 2006
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Welcome to the first edition of ConsumerInsights!
In this free bi-monthly newsletter we will show you two recent trends in the world of Fast Moving Consumer Goods and Food. And the GfK ConsumerScan Barometer in this newsletter keeps you up to date on the latest development of consumer spending in Belgium.
Do you know somebody else who wants to subscribe to ConsumerInsights? Just visit www.gfk.be/ConsumerInsights to register. And should you no longer want to receive ConsumerInsights you can unsubscribe here.
We wish you a pleasant reading!
Kind regards,
Dirk Vanderveken
Division Manager Belgium
How to seduce the Aldi lover?
It is generally accepted that the concept of Aldi only reaching a small target group in the lower social class of the population is no longer valid. Nowadays 72.5% of the Belgian households shop at Aldi. And in Flanders this percentage is even higher: 85,7%.
Of course not all these Aldi shoppers are Aldi devotees...
You can read the full article here.
Who puts turkey on the menu?
Christmas is coming closer and as every year everybody who has to cook that day has already started to wonder what to serve. And then stuffed turkey probably comes first into mind. But is turkey still as popular as before at Christmas?
Looking at the past four years we see that every week 3.0% to 3.5% of the Belgian households have bought turkey. But as shown in the graph below the average weekly penetration(*) of turkey is around 5.0% to 6.5% in the week of December 25th; penetration for turkey almost doubles in this week...
You can read the full article here.
GfK ConsumerScan Barometer
You can read the full article here.
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