November 2008

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GfK Till Roll Report 2008
A complete view on the individual performance of each FMCG and Fresh retailer.

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The impact of the introduction of A-brands at the Hard Discount in Belgium.

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What is the net effect of price increases (and other factors) on the growth of FMCG?

A first factor is the organic growth: a higher number of households results in an increased spending. This population growth contributes for 1% of the 6.1% FMCG growth.

Next we can decompose the remaining value growth of +5.1%. This growth can be divided in a calendar effect, a price effect and a volume effect.

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GfK ConsumerScan Barometer

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