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November 2007
Order now:
 GfK Till Roll Report 2007
A complete view on the individual performance of each FMCG and Fresh retailer.
Shopping Mission
Targeting shopping missions instead of shoppers.
GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium
Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be
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Welcome to the sixth edition of ConsumerInsights!
Dear reader,
Do you know somebody else who wants to subscribe to ConsumerInsights? Just visit www.gfk.be/ConsumerInsights to register. And should you no longer want to receive ConsumerInsights you can unsubscribe here.
We wish you a pleasant reading!
Kind regards,
Dirk Vanderveken
Division Director Belgium
Measuring the impulsiveness of shoppers
When doing groceries, do you make a (mental) list? If so, you are not alone: 60% of all Belgian families do. But how loyal are consumers towards that list? Not all purchases are planned in advance; quite a lot is decided in the store...
You can read the full article here.
The impact of Saint Nicholas on the sweets category
Two years ago 9.2% of Belgian households bought caramelized biscuits the week before Saint Nicholas and 8.2% the week before Saint Martin. In 2006 the situation remained stable with 8.7% of Belgian households who bought caramelized biscuits the week before Saint Nicholas and the same amount of people the week before Saint Martin...
You can read the full article here.
GfK ConsumerScan Barometer
You can view the full barometer here.
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