May 2009

Upcoming GfK events:

Consumer Shopping Habits Seminar Popai
June 10th

OTC Seminar
August 27th

Retail Seminars 2009 - Autumn session
September 23rd+24th+25th

Category Management Seminar GS1
October 1st

GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium

Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be

The canteen at work: a blooming business?

In an average week, we consume 3,9 liters out of home. 10 times per week we make a decision what to drink out of home. Although in volume it represents 'only' ¼ of the total beverages market, in value, the out of home consumption of beverages accounts for approximately 56%. Not a negligible part of the market, so it seems.

You can read the full article here.

GfK barometer

Compared to Febuary 2009 the FMCG+Fresh market increased by +9,3% in March 2009. Comparing to March 2008, we see a increase of +3,4%. In real terms (corrected for inflation) this means a increase of +2,8%. The long term evolution shows a growth of the total consumption by private households on FMCG+fresh (+5,3%) when comparing the 2 latest MAT's.

You can view the barometer here.