Shopper insights as vitamin for pharmacies

“The only constant is change” is one of the most used paraphrases in modern society. And one very prominent change is that of the elderly who are becoming increasingly numerous and influential in today’s consumer market. This generates new trends and needs such as ageing beautifully and healthy, and linked to this the role self-medication and health products is becoming more important.

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NEW: Webcast Fast moving in Belgium - Trends & Vision by Dirk Vanderveken

Retail Seminar: fall 2010

Understand who the shoppers of a specific retailer are and how their behavior explains the performance of that retailer today. Get insights in what makes shoppers go to the different retailers and which elements make them buy a category and products from those retailers. Each retailer is a separate session. These seminars are an excellent way to illustrate how the till roll services is translated into practice, or to get a refresh on the service for those who already have been confronted with it.

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GfK Barometer: June 2010

Compared to May 2010 the FMCG+Fresh market increased by +1.0% in June 2010. Comparing to June 2009, we see an increase by +3.1%. In real terms (corrected for inflation) this means an increase of the FMCG+Fresh market by +0.64%.

The long term evolution shows a growth of the total consumption by private households on FMCG+fresh (+1.7%) when comparing the 2 latest MAT's.

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