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February 2007
Order now:
 GfK Till Roll Report 2007
A complete view on the individual performance of each FMCG and Fresh retailer.
Shopping Mission
Targeting shopping missions instead of shoppers.
GfK Cosmetics Report 2005
A complete view on the performance of the individual cosmetics retailers.
GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium
Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be
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Welcome to the first 2007 edition of ConsumerInsights!
On March 28th GfK PanelServices organizes in Brussels its first innovation day. On this day we will share with our clients the new developments in market research based on the GfK ConsumerScan panel. You can visit www.gfk.be/News/Innovation2007 for further information on this session.
GfK has been selected by the Flemish government as a partner in its BEA program. This program subsidizes small and medium companies when they invest in training, advice and knowledge. You can visit www.beaweb.be for further info on this program.
Do you know somebody else who wants to subscribe to ConsumerInsights? Just visit www.gfk.be/ConsumerInsights to register. And should you no longer want to receive ConsumerInsights you can unsubscribe here.
We wish you a pleasant reading!
Kind regards,
Dirk Vanderveken
Division Director Belgium
Benchmarking product launches: Laundry softeners
A lot of research is done before a new product is launched. But how can you evaluate the success of a product once it is launched?
In 2006 we published in the “GfK Jaar Gids” an article on FMCG innovations in Belgium article defined two kinds of product launches, i.e. line extensions and ‘real’ product launches. Line extensions are typical a new taste or variant of an existing brand in a category ...
You can read the full article here.
What is important for the average shopper and more specific for the Aldi shoppers?
In the yearly census, GfK measures the household characteristics and provides answers to general questions concerning the purchase behaviour. In addition to this, the panel members occasionally participate in specific studies by completing a brief questionnaire through their scanning device. By doing so, GfK offers the tools to deliver consumer insights and reason why’s.
Why do consumers choose a specific supermarket?
You can read the full article here.
GfK ConsumerScan Barometer
You can view the full barometer here.
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