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April 2007
Order now:
 GfK Till Roll Report 2007
A complete view on the individual performance of each FMCG and Fresh retailer.
Shopping Mission
Targeting shopping missions instead of shoppers.
GfK Cosmetics Report 2005
A complete view on the performance of the individual cosmetics retailers.
GfK Panel Services Benelux
Buro & Design Center,
Room 106 (first floor)
Heizel Esplanade Heysel PB 36
B-1020 Brussels
Belgium
Tel: +32 (0)2-5580558
Fax: +32 (0)2-5580559
www.gfk.be
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Welcome to the third edition of ConsumerInsights!
Dear reader,
As you probably know GfK organizes its 9th Client Day at Kinepolis Brussels on May 10th. This year’s theme is “From mass marketing to mass customization”. If you haven’t already registered you can visit http://www.gfk.be/News/Client2007 to subscribe or to find further info.
Do you know somebody else who wants to subscribe to ConsumerInsights? Just visit www.gfk.be/ConsumerInsights to register. And should you no longer want to receive ConsumerInsights you can unsubscribe here.
We wish you a pleasant reading!
Kind regards,
Dirk Vanderveken
Division Director Belgium
Fresh @ Hard Discount
The total Belgian FMCG and fresh market grew in 2006 by 3,9%. Proximity stores become more and more important. Hard Discount and Proximity flourish, while pressure remains on the traditional supermarket channel and special outlets. Besides the basic proximity shops like Delhaize City, GB Express, Okay… Hard Discount takes its share within the proximity market. Proximity including Hard Discount represents ...
You can read the full article here.
Chilled Juices: Healthy way of living or bought out of guilt?
Health and convenience are two factors that become more and more important for consumers. Since a few years there is a clear trend towards eating more healthy products. Best example of this are the chilled juices(*). In this category many new products have been recently introduced: Knorr Vie, Chiquita Just Fruit In A Bottle, Hero Fruit2Day, Materne Fruithie…
You can read the full article here.
GfK ConsumerScan Barometer
You can view the full barometer here.
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